Agent self-belief is key to successful home sales
Category Blog
In a line-up of real estate agents in the current difficult homes market, consider choosing the agent who markets creatively, but holds on to his commission.
Use an estate agent who can say “No”
Category Blog
Sure, a good agent can create tension and competition between buyers in order to nudge the price upwards.
Jo’burg home market is ripe for foreign investment
Category Blog
As I was quoted in the New York Times recently, home prices in Johannesburg are undervalued. So much so that they are the cheapest they have been in 20 years.
Homes market remains more resilient now to adversity than in previous market downturns
Category Blog
It is astonishing just how resilient the South African residential property market can be – and has been – in the face of constant adversity.
How a lifted ban on “weed” can boost a city’s home values
Category Blog
My imagination as a residential property marketer was captured last week by an interesting feature in the Mail & Guardian.
A look below the surface of home selling
Category Blog
Getting to, and through, a seller’s front door to quote on the sale of a house is a major achievement for an estate agent.
Agent rate cuts don’t work
Category Blog
There is no short route to achieving optimum value in a home sale – even at the best of times. And owner-selling is not the solution to the challenge.
Are low-cost home marketers delivering?
Category Blog
It is simply naïve to think that compromising on a number of essential steps in a best-outcome marketing programme will still lead to optimum price or result.
The worst is over on the homes front
Category Blog
The cloud of uncertainty that has been overhanging the residential property sector for way too long is at last showing small, but welcome, signs of lifting.
The ideal search process for home buyers
Category Blog
In the past two weeks, there has been a noticeable increase both in buyer activity and commitment to making offers.